Trébuchet, launchpad for the new
Brand. Product. Office.
Focus your innovation. Hit your target!
No matter how fast you run, if you’re heading in the wrong direction, you won’t get where you want to be.
The best innovation methods may help eliminate risks, but if you don’t know exactly what to create, the chance of success is still small.
Our world is full of complex challenges: sustainability, pollution, increasing competition, artificial intelligence, social media, regulations, geopolitical tensions...
The question isn’t how you innovate, but what you focus on.
Trébuchet helps you focus. So your innovation hits the target.
What Trébuchet offers
Start with your unique strength
We sharply focus what sets you apart from the rest – that which is difficult to copy. After all, your uniqueness is your foundation.
See where your strength creates value
We link your uniqueness to market opportunities and translate them into concrete success strategies. We make your uniqueness relevant.
Integrated thinking, focused action
We look at everything that matters:
Your products or services: the excellence you deliver.
Your brand: what you say and what you stand for.
Your workspace: the place where your talent inspires.
Targeted launch
Together we determine what is really crucial and where we can best intervene. No thick reports. No far-fetched visions. We formulate clear actions and stay focused on the implementation together. So that you stay on course and keep making an impact.
The method is challenging and effective.
It’s your innovation.
We’re there to support you!
30 years of innovation experience. Really.
New isn’t automatically better. You don’t just want to change - you want to improve.
With Trébuchet you’ll work with someone who has been at the forefront of innovation for 30 years. With experience in dozens of sectors, as a designer, founder and investor. Not just in theory, but right in the heart of daily practice. Where things really come together.
I know the mistakes. I already made them. So you don't have to.
Products
Brands
Offices
Worked with
The most important insights
from daily practice
Uniqueness
When you’re unique, you increase your chances of being relevant.
Uniqueness is hard to copy. Uniqueness is simply the best basis for continuous effective innovation.
What’s the problem?
Very often, innovators are looking for a problem for their solution. That is usually the road to failure. Because no one knows in advance whether something will succeed, it’s important to determine as quickly as possible which problem your innovation really solves. What is the painpoint your customer is suffering? That helps convince potential customers in a language that they understand.
Integral
Innovation is more than just a new product. It’s also about your organization, employees, brand, office environment, customers, investors and partners. Everything counts to achieve success.
You unleash your true potential when you act integrally and consistently on all fronts.
Falling down is progress
Nothing new succeeds immediately. That’s not a bad thing. As long as you learn and continue to progress with those lessons. Not against your better judgment, but rather with the flow of better understanding. “Gutes braucht Zeit,” the Germans say. Not without reason.
Why Trébuchet??
Because you want more than a consultant.
You’re looking for a strategic partner who understands how innovation really works.
Someone who thinks with you, co-creates and participates.
Who knows when things get challenging – and then doesn’t give up, but leans in.
ir Kim van Wagtendonk – Founder Trébuchet
“I’ve been coming up with new things since my school days. First out of boredom, later as a profession. I learned how to tell stories, build brands, develop products, design office interiors and start companies. I’ve worked in all kinds of sectors and often stuck my neck out. When you invest yourself, everything changes – it’s more intense, more urgent, more real.
I believe my experience can help others to innovate with more direction, more courage and more effect.”
Trébuchet helps companies turn their unique strengths into purposeful innovation.
No hype, but strategy. No noise, but direction.
So you don't just create something new – you create something that works.
Do you also want to aim sharply and hit the mark?
The trebuchet
At the time of its invention the trebuchet was a significant improvement over catapults.
It hurtled larger weights with greater accuracy over longer distances, enabling victory over up till then “impenetrable” castles.
Smart thinking, superior craftsmanship, dedicated teamwork and, possibly the most important, aiming correctly at the target, led to success. That is what Trébuchet stands for.
With this conviction Trébuchet helps in the success of start-ups, SME’s and larger organisations.